Webhooks
Tell your other tools what happened
A new subscriber, a sale, a booking request. Point a webhook at your own endpoint or at a Zapier catch hook, and those events go straight into whatever you already run — a spreadsheet, a Slack channel, a CRM.
Push beats polling
You could poll the API every five minutes and diff the results. A webhook tells you the moment it happens, which matters for the things where speed changes the outcome — a booking request that deserves a reply within the hour, a sale that should trigger a fulfilment email.
- Endpoints you own, or a Zapier hook
- A signing secret, shown once at creation
- Signature on every delivery, so you can verify it
- Multiple endpoints per page by plan
- Delete an endpoint to stop delivery immediately
Webhook endpoints scale with your plan; Enterprise is unlimited. See pricing.
Common questions
Why is the secret only shown once?
Same reason as API keys: a secret you can re-read is a secret that leaks. Store it when you create it.
Do I need to verify the signature?
You should. Without it, anyone who learns your endpoint URL can post to it.