Conversion goals
Decide what counts as working
Clicks are activity. A goal is an outcome. Define the thing you actually want — a purchase, an email signup, a booking request — and your analytics start reporting a conversion rate instead of leaving you to infer one.
Pro and above.
Why a rate beats a total
Totals go up when you post more, which tells you about your posting schedule rather than your page. A rate holds traffic constant: if 3% of visitors book a call this month and 5% do next month, the page got better. That is the number worth optimizing, and it is the one that makes A/B testing meaningful.
- Up to 10 goals per page
- Rate reported alongside views and clicks
- Revenue attributed per source
- First-touch attribution by session
- Feeds the funnel view
- Exportable with the rest of your data
Conversion goals and A/B testing start at Pro. See pricing.
Common questions
What is a good conversion rate?
It depends entirely on the goal. A tip is rare; an email signup from warm traffic is common. Compare yourself to last month, not to a benchmark article.
Does it track people across devices?
No. Attribution is per session, so someone who sees the page on a phone and buys on a laptop counts as two visitors.