Smart routing
One link, the right destination
The same link can send iOS visitors to the App Store, Android visitors to Play, and someone in Germany to the shop that will actually ship to them. You publish one URL; the routing happens on arrival.
Device and geo routing on every plan.
Where it earns its keep
Apps
Store links differ by platform, and the wrong one is a dead end.
Shipping
Send each region to a shop that can deliver to it.
Language
Route to the version someone can read.
Rights
Streaming and licensing often differ by territory.
Check your analytics before you build routing rules. The countries you expect and the countries in your data are often different.
- Route by device: iOS, Android, desktop
- Route by country
- A default for everyone else
- Works with short links and QR codes
- Clicks still recorded once, in your analytics
Device and geo routing are on every plan, including Free. See pricing.
Common questions
How accurate is country detection?
Good at country level, which is the level the rules use. VPNs will land somewhere unexpected — always set a sensible default.
Does it break sharing?
No. Everyone shares the same URL; the destination is decided on arrival.